Now that we are deep in the world of technology, it would be meaningless to start a business and aspire success if you do not have your very own website. While a physical store is great, having an online store is even more amazing because you’ll have limitless opportunities to reach out to your audience wherever they are in the world. With just a few clicks of your mouse, you can already market your product, schedule posts regardless if it’s content, videos, memes or graphics during times when your audience is most active online and use it as your online brochure where existing and potential customers will be able to know what you sell and what services you have to offer.
Before the inception of WordPress, entrepreneurs had to hire web developers to create, design and develop their business website. But now that WordPress is readily available, entrepreneurs need not have to shell out a huge amount of cash to pay professional web developers because now, they can act as web developers themselves through WordPress. Yes, that’s right. With WordPress, managing your website has become as easy as 1,2,3. It’s a brilliant innovation that every business owner needs to try!
So why is WordPress best for building your business? Here are some of the reasons why.
Firstly, it’s for free! Hearing the word FREE will likely entice business people like you. Unlike other free platforms, WordPress is highly functional despite being free of charge. You can download and install it in your computer or your mobile device for free! This is especially useful to business people who are starting out and who do not have enough capital for marketing and advertising. If you use your WordPress account right, you will be able to reach as many people as you can in as little time as possible.
Secondly, WordPress is very easy to use! Even high school students can learn how to do it. It doesn’t take a technology genius to decipher the features of WordPress. So yes, even your 50-year old mom who has decided to sell her homemade cookies and pies online can create her very own baking website through this brilliant free platform. All you need is patience, perseverance and consistency to set up a credible website. Not only will you be able to save money (note that it’s free), it will also save you time as well.
Going back to our example, instead of your mom calling your friends or knocking on doors or putting up a physical store where she will be buried in rental fees, with a WordPress website, she can take clear photographs of her cookies and pies and post it on her WordPress site including its prices and delivery terms. She can then share this site on her social media pages (where her friends are active users). Those who come across her post on their newsfeed will click on her site and will see what her business is all about. If you don’t have the patience to learn WordPress on your own by experimenting on the site, you can always have the option to go to Google and ask for a complete set of instructions on how to use WordPress or visit YouTube and search for videos that will teach you how it is done. It’s that easy! No cash investment needed, only time, creativity and perseverance and already you’ll start earning!
Thirdly, WordPress is very user-friendly. It is easy to navigate so you can be sure that your readers will not get lost while browsing on your site. Whenever they want to find something, they can easily spot it because of its simplicity. There are also themes you can choose that will suit your business style and culture. And what’s more is that fact that these themes are for free! You can also add plug-ins if you like to add more features to your site.
And lastly, WordPress is SEO optimised! SEO optimisation is very important because that’s one of the many ways people will know that your site exists via Google. WordPress is designed to be SEO Optimised because of its structure.
So what are you waiting for? If you have a business, starting building your very own WordPress site and let us know how much it has changed your business! Good luck!